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петък, 18 януари 2013 г.
Relationship with search engines
By 1997, search engines recognized that webmasters were making efforts
to rank well in their search engines, and that some webmasters were even
manipulating their rankings in search results by stuffing pages with
excessive or irrelevant keywords. Early search engines, such as
Altavista and Infoseek, adjusted their algorithms in an effort to
prevent webmasters from manipulating rankings.In 2005, an annual
conference, AIRWeb, Adversarial Information Retrieval on the Web was
created to bring together practitioners and researchers concerned with
search engine optimisation and related topics.Companies that employ
overly aggressive techniques can get their client websites banned from
the search results. In 2005, the Wall Street Journal reported on a
company, Traffic Power, which allegedly used high-risk techniques and
failed to disclose those risks to its clients. Wired magazine reported
that the same company sued blogger and SEO Aaron Wall for writing about
the ban. Google's Matt Cutts later confirmed that Google did in fact ban
Traffic Power and some of its clients.Some search engines have also
reached out to the SEO industry, and are frequent sponsors and guests at
SEO conferences, chats, and seminars. Major search engines provide
information and guidelines to help with site optimization. Google has a
Sitemaps program to help webmasters learn if Google is having any
problems indexing their website and also provides data on Google traffic
to the website. Bing Toolbox provides a way from webmasters to submit a
sitemap and web feeds, allowing users to determine the crawl rate, and
how many pages have been indexed by their search engine.
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