Top-10 Free Website SEO Analysis Tools

1. Google Analytics

Review: Every website should utilize Google Analytics to track visitors, review keywords, track adsense profits and more. This tool is hands down the best out there and it's free. Simply include a tracking script on your pages provided to you once you sign up and you're set. Don't forget to filter out your own IP addresses for accurate reporting!
Overall Rating: 10/10

2. Hubspot's Website Grader

Review: Hubspot generates comprehensive reports that weigh a variety of factors in calculating the final grade.  The factors include Google Page Rank,  website directory listings (DMOZ, Yahoo!), domain age, etc.
My Site's Result:
Overall Rating: 9/10

3. Alexa

Review: Provides more of a high-level overview of your site's rank  against their top-ranked sites.  If you're in the top 100,000 that's good news and you'll have more to view.  For me, perhaps one day I will be up there but for now it seems I've got to climb a few million.  Check them out, not sure they deserve the 2-rank, but the site is valuable.
My Site's Result:


Overall Rating: 8.5/10

4. Site Report Card

Review: Compete is a very popular tool for webmasters and reminds me of Google Analytics. You can view a lot of information without signing up, which is always a plus. Although, if you want to embed a cool graph like you see below (only cool if you have a lot of visitors... unlike me) then you must register with the website.
My Site's Analytics Graph:


Overall Rating: 8/10

5. Quantcast

Review: Quantcast is an uncoming competitor to Alexa and provides good information about higher traffic sites. Analysis includes traffic estimates, audience location and demographic as well as lifestyle. Interesting analysis compared to some of the others.
Overall Rating: 7.5/10

6. BuiltWith

Review: BuildWith is becoming one of the more popular free analysis tools on the web. Visitors can look up any site they wish and see detailed traffic, visitor and SEO analysis. I like how they have a "Technology Profile" that shows your server info, tracking system, and frameworks used. They don't give you the whole shebang for free, but you get to see quiet a lot of what BuiltWith has to offer.
Overall Rating: 7/10

7. Site Report Card

Review: Site Report Card is a legitimate tool that helps analyze links, meta tags, spelling, keywords and html.  Very in depth reports help you resolve the issues it finds.  Search engine analysis provides thorough link popularity reporting and search url index totals.
Overall Rating: 6.5/10

8. Xinu Returns

Review: Xinu Returns is appealing because of its simplicity. All the analysis info is right there for you once you enter your website's URL: the categories include backlinks, syndication, validations, and more. Points off for an annoying pop-up and old look-and-feel.
Overall Rating: 6.5/10

9. Review My Web

Review: Reviewmyweb.com is a website review tool that ranks your website against competitors and popular search engines.  Unlike hubspot's website grader tool the email field is not opinional (the only way to receive a report is via email).  Not sure if they agree not to sell your email address afterwards... hopefully not.
Note: It does take awhile to receive the email containing a link to your website's report.  I thought mine never came, but I checked an hour or so after submitting my analysis and it was in my inbox.  Once I reviewed the report it was pretty slim but included some helpful information.
Overall Rating:5/10

10. Submit Express Link Popularity

Review: The last and final SEO tool to make this year's list is Submit Express' link popularity checker. This tool is free and will analyze your website's popularity (links) on several indexes and social networks. The report is very basic, but it returns extremely quick results and compares your website's rank to a wide spectrum of results. Worth a check if you feel the need.
Overall Rating: 4/10

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5 Easy and Advanced SEO Analysis with visitor intelligence

You need to analyze SEO data for your website to make your efforts in a right direction. You need to analyze your traffic rate and ensure that your efforts are bringing right results for the website popularity.
Data structuring, accuracy in analysis and perfect reporting is necessary to analyze visitor intelligence and move according to the results of investigation.
Choose the appropriate system for analysis
It is essential to choose right systems for analyzing keyword rankings, search engine volumes, traffic and popularity rates. The main purpose of SEO is to increase ROI of business and most importantly, Key Performance Indicators should be measured.
Marketing software can provide you best suitable measures for your company’s motives and pre-plans. You don’t have to spend a lot in doing manual work and filling Excel sheets, but collecting data from various resources and aligning it though automated analyzing software can really help. An appropriate system can give you ability to make analysis and get reporting properly.
Build proper analysis report
This report is going to help you in long run. You should see the recommendations from these analysis and best online marketing strategies for your website should be chosen.
Building Your Analyses – Start from the End & Work Your Way Back
It’s often easier to plan and build your analysis if you first look at the final product – the recommendations. You can keep a track of your KPI elements and get analysis done in accordance to latest online marketing trends as well as your business priorities.
5 analysis points for attracting traffic intelligence

1)      Audience analysis
Elements should be analyzed and other metrics are performed accordingly. Make sure that your keywords are attracting right audience and your efforts bring successful results for generating better ROI for your website.

2)      Engaging visitors
You can analyze visit rate, bounce rate and other things from your marketing analysis data. You can assign your keywords to reveal most encouraging results for booming position of your website. Your keywords should attract right traffic, and not just unnecessary visitors.

3)      Return On Investment
This analysis can help in measurement of revenue on a keyword or key-phrase. You can apply organic or paid methods, but they should be effective in targeting right keywords and data.

4)      Co-relation Analysis
You need to make sure that marketing software enables you to save the data or export it, so that you can make in-depth research about it later on. Every attribute should be co-related to make an in-depth research.

5)      Main Goals
The major goals of your business should be determined and webmasters should know what attributes can generate most revenues for their business.

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Website SEO Analysis

Website SEO Analysis by WrankStats is an Add-on for Mozilla Firefox that provides extensive SEO analysis and reviews.
Website SEO Analysis and Reviews is an extension for Google Chrome™ created by AppSpyre that provides extensive analysis reports on a website.

WrankStats provides various SEO recommendations for your website in aim of ranking it to page 1 on Google™, Yahoo™ and Bing™. It is a simple yet powerful marketing tool which designers, developers, search engine and media marketers can utilize in ensure that their website gets quality attention.

Working with the extension is rather simple. You just click the WrankStats icon and you will immediately be taken to your full analysis report ofr your website.

CURRENT FEATURES INCLUDE
_____________________________

- Websites Active Status
- Operation Platform
- Operational Framework
- Current Server Time
- Control Framework
- Server Location
- Meta Tags Analysis (Title, Description, Keywords)
- Relevance of Heading Tags
- Image Consistency
- Words Consistency
- iFrames Analysis
- www-Resolve Analysis
- robots.txt File Speecification
- Sitemap Availability
- Document Type (doctype)
- Page Response Time
- Backlinks
- Indexed Pages (Google, Bing)
- Alexa Country Rank
- Traffic Statistics
- Social Mentions (Facebook, Twitter)

That's a whole leap of information you get and it's all completely FREE!

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SEO Doctor

SEO Doctor is made with both beginners and experienced SEOs in mind and it's scoring system and recommendations are based on official SEO documents, namely Google Webmaster guidelines, Google Image guidelines and Google SEO starter guide as well as my own experience.

Main features of SEO Doctor are:

* Points out to potential problems and assigns a score for your pages based on currently accepted SEO methodology
* Shows link structure and helps track page rank flow for your pages
* Detects and warns you about pages not indexable by search engines using most comprehensive methods available in any tool
* One-click access to most popular SEO tools allows you to additionally inspect a site
* Fully customizable

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Seoquake - Mozilla Firefox SEO

Seoquake is a Mozilla Firefox SEO extension aimed primarily at helping web masters who deal with search engine optimization (SEO) and internet promotion of web sites. Seoquake allows to obtain and investigate many important SEO parameters of the internet project under study on the fly, save them for future work, compare them with the results, obtained for other, competitive, projects.
facebook page: http://www.facebook.com/SeoQuakeTeam

Beginner web masters and seos will find SeoQuake useful for estimating effectiveness and competitive ability of their SEO efforts. In the hands of professional SeoQuake will become a powerful and indispensable tool for analyzing optimization and promotion level of internet web-projects.

SeoQuake can be distinguished from similar projects by a wide range of parameters available for analysis, simplicity of use and also a tool for creation of custom parameters.

SeoQuake consists of two functional parts. The first one is SeoBar. The second part is the computation of the parameters for search results and its inclusion into search engine result pages – SERPs – for the most popular search engines.

SeoBar
SeoBar can be described as an additional toolbar, which shows the values of selected parameters for the page currently opened in the browser window. Set of parameters shown by SeoBar is fully customizable by user.

Inclusion of parameters in SERPs
After submission of the query into the search engine user is presented with SERP with search results. SeoQuake shows values of the parameters for search results under each search result shown on SERP. Set of parameters shown is fully customizable by user. Loading of parameters can be handled in two different ways – simultaneously with the loading of the SERP or after SERP loading, by user demand. Ranking of the results by selected parameter in ascending/descending order and storing results in file are available features.

Parameters
While having a wide range of default parameters, SeoQuake also gives users the opportunity to create their own parameters and also group them into presets and switch between these presets on the fly, during the work.

General set of parameters consists of such parameters as Google PR (Google PageRank of current page), Google Index (Number of indexed pages. Google version), Google link (Number of links, pointed to the current page. Google version (Except links from concerned domain)), similar parameters for many other search engines (Yahoo, MNS, Yandex, Rambler, Baidu) and some other miscellaneous parameters.

There is also a tool for creation of custom parameters at user’s disposal. These parameters can be saved and used for future research, whatever it may be.

All SeoQuake parameters can be turned on/off to be shown in SeoBar or on SERPs.

Miscellaneous
SeoQuake submits a query to search engine every time when it needs to obtain a value for a new parameter (that is not in a cache yet), defined by this search engine. Frequent use of big amount of the parameters may lead to the ban of user’s IP address from search engine. In this case, you will need to delete cookies or change proxy server.

Full description of all SeoQuake functions and parameters can be found on official site of addon: http://www.seoquake.com/guide.php?sln=en
Warning! Extension is using the advertisement block in results of search engines. Please, read Privacy Policy, before install http://www.seoquake.com/policy.html

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As a marketing strategy

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, depending on the site operator's goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[48] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.

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Getting indexed

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links.Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

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Relationship with search engines

By 1997, search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimisation and related topics.Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Toolbox provides a way from webmasters to submit a sitemap and web feeds, allowing users to determine the crawl rate, and how many pages have been indexed by their search engine.

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SEO History

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997.The first documented use of the term Search Engine Optimization was John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.dubious – discuss] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. Graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming. By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[10] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines.
In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that "ranking is dead" because of personalized search. He opined that it would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.
In 2007, Google announced a campaign against paid links that transfer PageRank.On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting. As a result of this change the usage of nofollow leads to evaporation of pagerank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.
Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
In February 2011, Google announced the "Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice, however Google implemented a new system which punishes sites whose content is not unique.In April 2012, Google launched the Google Penguin update the goal of which was to penalise websites that used manipulative techniques to improve their rankings on the search engine.

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