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петък, 18 януари 2013 г.
As a marketing strategy
SEO is not an appropriate strategy for every website, and other Internet
marketing strategies can be more effective, depending on the site
operator's goals. A successful Internet marketing campaign may also
depend upon building high quality web pages to engage and persuade,
setting up analytics programs to enable site owners to measure results,
and improving a site's conversion rate.SEO may generate an adequate
return on investment. However, search engines are not paid for organic
search traffic, their algorithms change, and there are no guarantees of
continued referrals. Due to this lack of guarantees and certainty, a
business that relies heavily on search engine traffic can suffer major
losses if the search engines stop sending visitors.Search engines can
change their algorithms, impacting a website's placement, possibly
resulting in a serious loss of traffic. According to Google's CEO, Eric
Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5
per day.[48] It is considered wise business practice for website
operators to liberate themselves from dependence on search engine
traffic.
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